Thailand Financial News

HSBC is launching a new integrated financial services platform to provide comprehensive banking and wealth management services to help customers manage and grow their wealth more effectively. The new, 3-tier platform will include existing HSBC Premier, enhanced PowerVantage, as well as a newly-launched SmartVantage account.

Services for the three segments are summarised below: Under the new services platform, an integrated account will be provided to the existing HSBC Premier, PowerVantage and new SmartVantage customers for one-stop personal financial services, which entail deposits, insurance, investments, credit facilities, mortgages and credit cards, etc.

Head of Customer Acquisition and Segments Asia-Pacific Marketing Lucia Ku said, “Customers’ life goals, priorities and wealth status evolve as they enter different life stages. Their needs and preferences for wealth management services will also change as their wealth accumulates. HSBC is introducing this 3-tier integrated financial services platform with a life-long relationship management concept. We want to better serve and meet the needs of individual customers who are in various life stages with different banking behaviour and possess different levels of wealth.” Holders of any one of the above integrated accounts will be offered a life-long integrated account number. When their wealth is accumulated up to a designated level, customers can choose to migrate to another upper-tier account – and keeping the same account number – without having to terminate the old account or to open a new one. Following a recent HSBC survey on banking services amongst the mid-tier customers, the Bank has enhanced its PowerVantage services to meet customers’ banking and personal financial needs. Lucia Ku said, “Based on our recent findings, the mid-tier customers are very busy with their work and family lives, so they would appreciate reliable and professional financial services offered by banks. They think they are able to enjoy life more if their banks can help them make wise financial decisions. We have therefore made our PowerVantage service more professional and personal so as to help customers manage their wealth and investment.” New and enhanced services of PowerVantage:

Manned Investment Phonebanking Services – In addition to the 24-hour automated phonebanking service, PowerVantage customers can now capture investment opportunities in a more timely anner by placing their investment orders through the new Phonebanking service manned by the Bank’s professional team during trading hours. In addition, PowerVantage customers can continue to enjoy a range of personal wealth management services including all-in-one integrated account with consolidated statement, online financial management tools, free eAlert service, automated phonebanking service and preferential banking offers. HSBC continues to provide customers with more diversified products, services and preferential banking offers. The new SmartVantage account

HSBC has recently launched SmartVantage with young customers as the main targeted segment. According to the Bank’s survey on its young customers, most of the respondents aspire to taking full and independent control of their personal finances via easy self-service and online banking facilities anywhere and any time. To suit their needs, SmartVantage is designed to be a simple and all-in-one solution with online and self-directed financial management tools such as online financial planning tools and automated phonebanking service, etc. PowerVantage promotions

From now until 31 May 2007, a range of welcome gifts will be offered to all new PowerVantage customers, who bring in new funds and maintain a monthly average Total Relationship Balance of HK$200,000 or above for three months. Customers can also join with their family or friends for a better choice of gifts. No of new PowerVantage customers (with new funds) Welcome gift

Five principal customers Philips 32″LCD TV (Valued at HK$6,990) –www.theasianbanker.com (March 30 2007)–