China Minsheng Bank launches its first JCB credit card
JCB and its international subsidiary JCB International (JCBI) announced the launch of ‘Minsheng Lady Flower - Aupres Co-branded Card’ with China Minsheng Banking Corp., Ltd. (Minsheng), its sixth Chinese issuing partner, and Shiseido Liyuan Cosmetics Co., Ltd.
(SLC), a major cosmetics company in China. Minsheng starts marketing from today the new JCB credit card, targeting Chinese consumers who are interested in beauty and cosmetics.
JCB and JCB International have been expanding the JCB brand acceptance network in cooperation with Bank of China and other major banks and financial institutions in China since 1982. Currently JCB has alliances with ten partner banks and financial institutions for acquiring operations and a network of approximately 70,000 merchants that accept JCB brand cards. In recent years, China’s remarkable economic growth has driven demand for international brand card issuing in the country, and in 2005 JCB began granting issuing licenses, starting with Bank of China, Bank of Shanghai, China Everbright Bank, China Merchants Bank, and Shanghai Pudong Development Bank. Now more than one million residents of China carry a JCB brand card.